Sydney Westra, more commonly known as "Squid," is a bridal, wedding, and lifestyle influencer, as well as a commercial model and actress based in Los Angeles. Her journey began with sharing her own wedding planning experiences, where her creativity, authenticity, and relatability quickly captured the hearts of her audience.

Like a cool older sister, Squid is always there, ready to offer advice and guidance to her followers. Her inbox is flooded with messages from brides-to-be seeking recommendations and insights for their upcoming big day.

She is known for her inventive wedding concepts, style, witty humor, and her willingness to share vulnerable and motivational moments with her audience. In an industry that is often overrun with consumerism and comparison, Squid’s goal is to put the love, emotion and mindfulness back at the forefront of weddings - 'bridal mindfulness'. 

With a background in music management and marketing, Squid brings a unique perspective to the wedding industry and has even successfully launched her own wedding vendor business. Combining her marketing expertise with her passion for love, she creates content that is genuine, relatable and effective.

As an emerging bridal influencer, she collaborates with wedding brands, models for bridal and fashion companies, and shares her expertise through her blog and guest features in wedding publications. Sydney's journey is not just about her own experiences; it's about inspiring others to pursue their dreams and embrace new opportunities with courage and determination.